We are a small studio
with a loud point of view.
Northwind Studio is 38 designers, developers, writers and animators who would rather do a handful of projects brilliantly than a hundred just-fine. This is who we are, how we got here, and the people behind the work.
started saying yes
It started with one rebrand and a borrowed coffee machine.
In 2015, Mara Lindqvist took on a single client from a spare bedroom — a tired coffee brand that needed to feel new again. It worked. Word spread. A second client became a fifth, and the spare bedroom became a problem.
Eleven years later we are a full studio of 38, but the brief has not changed: make work that is impossible to ignore, treat every business like it is our own, and never let a project go out the door we would not put our name on. We still do the kerning ourselves.
- Independent, founder-led, no investors steering the work
- One partner accountable on every engagement
- You own everything we make, source files and all
Four rules we will not
negotiate on.
Every studio says it cares about craft. These are the principles we actually argue about in the room — and the ones we hire for.
Bold or nothing
Safe work gets ignored. We push for the idea that makes people stop scrolling — then make it ship-ready.
Craft is the strategy
The pixel, the easing curve, the kerning. The details are not decoration — they are why the work converts.
No black boxes
You see the work as it happens — every sprint, every decision, every number. No surprises at the reveal.
Senior, always
The people in the pitch are the people doing the work. No bait-and-switch, no junior hand-offs, no diluted vision.
Small team. Outsized output.
The crew behind the work.
Mara Lindqvist
Founder & Creative DirectorStarted Northwind in a spare bedroom. Still does the kerning.
Tobias Renner
Co-founder & Strategy LeadTurns fuzzy business goals into sharp creative briefs.
Priya Anand
Head of DesignIdentity systems, type, and an unreasonable love of grids.
Dominic Hale
Lead EngineerBuilds the fast, accessible front-ends behind the pretty.
Sofia Marchetti
Motion DirectorMakes the things that end up in design galleries.
Jamal Okafor
Brand StrategistFinds the one true sentence your brand has been missing.
Elise Dubois
Design LeadObsessed with the moment a product just clicks.
Noah Whitfield
Studio ProducerThe reason projects ship on time and nobody panics.
Eleven years, one obsession.
- 2015
A spare bedroom, one client
Mara takes on a single rebrand and a borrowed coffee machine. Northwind has a name before it has a desk.
- 2017
First studio, first hires
Tobias joins as co-founder. We move into a real space and grow to a team of five working out of a converted loft.
- 2019
Motion becomes a craft
Sofia builds out our motion practice. A scroll-driven launch for Lumen lands us on three design galleries.
- 2022
Twenty-five and counting
The team passes twenty-five. We open a second studio and start taking on full brand-to-build engagements.
- 2026
A studio that moves
38 people, 142 projects, and the same obsession we started with. We are only getting louder from here.
Recognised by the people who hand out the trophies
Like how we think?
Let us build something loud.
Whether you want to brief a project or just trade ideas over coffee, we would love to hear from you. We reply within one business day — promise.